Complementary & Massage Therapies Course Level 3 – 4 Certificate – Diploma

Course instructor
Complementary Therapies
  • 37 students
  • 117 lessons
  • 1 quizzes
  • 16 week duration

Marketing Your Business

After you’ve set up your equipment, and hired your receptionist, and an assistant or two, you’ll want to get ready to open.  Before the actual opening of your massage therapy business, you must learn how to market it effectively in order to get clients. In order to be and remain competitive, you have to stand out.  To do that, you have to offer multiple services.  Some of the clientele may not want regular massage therapy.  They may want something like a trigger point massage.  It’s important to diversify and set yourself apart from other massage therapists.

In fact, marketing this type of business is an ongoing thing.  You can always ask your current clients to pass the word.  Word of mouth can be very effective.  However, the ball will still fall in your court. There are some things that you should know while you’re working to market your massage therapy business.  Location, location, location, could not be truer.  You want your clients to be able to get to your location without having to drive an hour or more to get there.  It should be in an area where clients will be attracted like a magnet.

It should have plenty of room and not be cramped where people are stepping on each other.  It’s also important to have a name that will click with your future clientele.  Don’t choose anything silly or trendy.  The name should reflect what your business is about.  It should make people want to know more about what your massage therapy business offers.

The most important thing you can do to market your business is to let your future clientele know how they will benefit from your massage therapy services.  Let them know what it’s about and how they will feel after they get a massage.

Let them know what you specialize in.  There are different types of massage therapy, and just saying “massage therapy” is too general.  Put it in a way where they can understand exactly what you do.People want details because general information doesn’t help them much, especially since there are specialized niches within it.

You will provide value and credibility to yourself when you are more detailed.  People won’t be wondering about what services you offer.  Create brochures and pass them out.  Leave some in your facility for people to get. Tell everything about you that relates to your business.  Let them know that you’re certified as a professional massage therapist.  That alone will give you a boost in your value and creditability.

Get testimonials from previous clients when you worked at the previous spa or another facility, prior to branching out on your own.  Let them know that if they want to make an appointment they’ll have to do it as soon as possible because your spaces fill up very quickly. That’s what’s called using the “scarcity” tactic.  You’re not trying to scare anyone, but you want them to make a decision as fast as they can.  More often than not, this tactic works.  Use the internet to market and advertise your business.

Submit or have someone else submit online ads to get more exposure.  Send in commercials to the radio stations.  In exchange for that, offer some of the employees a free facial.  That’s a breeding ground for additional testimonials. If you’re creating brochures for your massage therapy business, it should be as professional as possible.  Use quality paper when creating your brochures. The more professionalism you put in your brochures,

Explain what kind of massages you are skilled in.  If you specialize in Swedish massage, then mention and the benefits that come along with it.  Some of the clientele may not know what a Swedish massage is.  It’s important to be very clear and concise with your brochure information. With the benefits, let them know what to expect.  The focus is to let them know what this particular massage can do for them.  How will it help them personally?  They’re coming to get their needs met and they need to know how you will fulfil that.

So you can say things like, “relieve muscle tension” or “you can have flexible joints”.  They want to know how massage therapy, whatever type it is, will help them. However, you can’t just list a benefit and think that they’ll come flocking to your door.  The benefit has to match the problem that they’re having.  The benefits should relate to that.  When explaining this in your brochure, avoid using big words that they can’t understand, better yet pronounce.

Just state it in simple plain English so that they can relate to what you are telling them.  You can say something like:

  • With a trigger point massage, you will be able to be free of muscle pain.
  • My massage therapy treatments will provide you with more flexibility.
  • A deep tissue massage will remove knots from your hand.

When you put it this way, the clientele will more than likely want to gravitate toward you and use your services.  Using your qualifications to get clients will not work.  Anyone can say that they went to this school and received an education. The question to that is, what did you do after that?  How did you use the education to your advantage?  Do you have any experience, say from working in a spa or related facility?